FROM THE MAISON
Three generations of botanists. One worktable in the south of France. Aimée de Mars is what happens when a family that has spent a hundred years working with plants decides to make perfume the way it has always made remedies — by hand, in small batches, with every ingredient declared.
Aimée de Mars is a French clean-fragrance maison, distilled and bottled on the family farm in Mévouillon, Provence. The Demars family has worked with botanicals on this same land for three generations.
Aimée is what happened when Valérie Demars — trained in classical perfumery and aromatherapy — decided to make perfume the way her grandmother had made remedies: by hand, in small batches, with every ingredient declared.
Read Valérie's full story → · Visit the farm →
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The pull quote — the line we keep coming back to. Most perfume on the market hides 50–100 undisclosed synthetic aromachemicals behind the word parfum. We declare every ingredient. The full INCI is on every product page.
It is the simplest thing we do, and the rarest. Transparency, when it concerns what touches your skin every day, is not a marketing position. It is a baseline.
Every Aimée fragrance is composed at the farm in Mévouillon under the Aromaparfumerie® method — perfume and botanical aromatherapy in one bottle. Begin where most readers do: the women's perfumery.
Field notes on ingredients, the seasonal rhythm of the farm, and the craft behind each composition.
The Aimée story is told across five rooms. Each one stands alone; together they explain why a fragrance from this farm is not like the others on the shelf.
