A vision written into our statutes.

By becoming a Mission-Driven Company (Entreprise à Mission), we have inscribed this vision officially into our corporate statutes under France's PACTE law. Beyond economics, we commit to a positive impact on people and the planet.

Our mission: to create natural perfumes formulated with care to act on body, mind, and emotions at once. Each fragrance is conceived as a wellbeing ritual — built from synergies of natural, organic, vegan ingredients that respect the environment.

At Aimée de Mars, beauty is a gesture of Pleasure & Conscience.

Care for the Earth through a continuous quality approach.

  1. Move toward a 100% natural catalog by 2030.
  2. Create perfumed products with high vital energy — formulated to act on body, mind, and emotions.
  3. Develop collaborations with fair, attentive, small-scale producers.

Pursue economic sobriety.

  1. Favor local manufacturing — every formula is bottled in Provence.
  2. Reduce plastic and prioritize recyclable, refillable packaging.
  3. Develop deposit and refill programs for our most-loved bottles.

Foster wellbeing and social engagement.

  1. Co-create with inspiring people who share our values.
  2. Foster the wellbeing of every person who works at the maison.
  3. Share our pedagogical dimension and our wellbeing rituals openly.
  4. Improve the customer experience online and in person.
  5. Financially support associations through a percentage of revenue.
  6. Engage actively in the inclusion of people living with disabilities.