FROM THE MAISON
French perfumery, returned to its source. Plants harvested from European farms we know by name. Compositions built at the Mévouillon atelier under the Aromaparfumerie® method — perfume and botanical aromatherapy in one bottle. The full INCI declared on every product page. Nothing hidden behind the word parfum.
Natural French perfume, the way it has been quietly made in the south of France for generations: by hand, in small batches, with every ingredient declared on the label.
Aimée de Mars composes 100% naturally derived fragrances at our farm in Mévouillon, in La Drôme provençale, and bottles them at our laboratory in the Loiret. We use no synthetic musks, no phthalates, no undisclosed aromachemicals. What you read on the bottle is what reaches your skin.
A natural perfume is a composition whose ingredients come from plants, flowers, woods and minerals — extracted by traditional methods such as steam distillation and cold expression, which preserve the integrity of the plant. Most perfumes on the market today use synthetic aromachemicals derived from petroleum and hidden behind the single word parfum on the label. We refuse that shortcut.
At Aimée de Mars, every fragrance is composed under the Aromaparfumerie® method — perfume and botanical aromatherapy in one bottle. The pure essential oils, floral waters and absolutes that build the composition are also the active ingredients of a botanical care formula. The fragrance carries an emotional intent. The intent is supported by the chemistry of the plants themselves.
Our raw materials are sourced from European producers we know by name — lavender from Provence, rose from Grasse, cistus from the Cévennes, immortelle from Corsica. The compositions are built in Valérie Demars's atelier in Mévouillon and bottled at our small laboratory in Montcresson, in the Loiret. The Celtic spring water of Aimée enters every formula as a final harmonising element, a tradition we owe to the Benedictine monks who once tended this land.
French perfumery is not a label we apply to a finished product. It is a chain — terroir, harvest, distillation, composition, bottling — that we hold together from end to end.
For the wearer who reads ingredient lists. For the person whose skin reacts to conventional perfume. For the wearer who wants the long-lasting wear and complexity of a true French parfum without the undeclared synthetics. For anyone who treats fragrance as part of daily care, not as decoration.
Begin with the women's catalog, the discovery sets, or the home fragrances below. Every product page declares the full INCI list and the Aromaparfumerie® emotional intent of the formula.
Twenty-seven natural French perfumes for women, composed under the Aromaparfumerie® method. Each formula declares its full INCI and an emotional intent on the product page.
"I chose to incorporate this harmonising water into the perfume bottles, so that every wearer might benefit from its quiet vibration." — Valérie Demars, founding perfumer.
The spring of Aimée — also known as the fountain of Saint Genulphe — has been recognised since the Celts for its purity and its healing properties. In the 11th century the Benedictines built a thriving priory and a flour mill on this land. The spring water enters every Aimée de Mars formula as a final harmonising element. It is the maison's quiet signature.
Three pillars hold the maison together. Each one is a refusal of a shortcut the rest of the industry takes.
Compositions are bottled at our laboratory in Montcresson, in the Loiret. The team is small enough that every formula passes through the same hands. Every batch is traceable to the specific harvest of every essential oil. We've kept the maison this size on purpose.
The honest way to meet a fragrance is to wear it. Order a discovery set or a sampler — every set ships with the full INCI of each formula and a guide to its emotional intent.
The story of the natural French perfume is told across several pages. Each one stands alone; together they explain why a fragrance from this farm is not like the others on the shelf.
