Our mission

By becoming a Benefit Corporation, we are officially enshrining this vision in our articles of association, in accordance with the PACTE law. Beyond economics, we are committed to having a positive impact on people and the planet.

Our mission: to create natural perfumes, carefully crafted to act on the body, mind, and emotions. Each fragrance is designed as a wellness ritual, thanks to synergies of natural, organic, vegan, and environmentally friendly ingredients.

At Aimée de Mars, beauty is a gesture of Pleasure & Awareness.

Objective 1: To care for the Earth through a continuous quality approach

Towards a 100% natural catalogue by 2030

Create fragrant products with high vital energy

Develop collaborations with fair and ethical producers

Objective 2: Aim for economic sobriety

Prioritize local manufacturing

Reduce plastic and prioritize recyclable packaging

Develop instructions and refills

Objective 3: Promote well-being and social engagement

Co-creating with inspiring people

Promoting employee well-being

Sharing our educational approach and our well-being rituals

Improve the online customer experience

Financially supporting associations through revenue

Getting involved in the inclusion of people with disabilities

Download the full report

2024 REPORT